I frequently have conversations with leaders / trainers of organizations who motivate (or manipulate) other members to listen to, and operationalize policies and teachings by saying something like; “We are absolved of culpability by teaching you this content. You had better do it, or you will be holding all culpability alone.”
In other words, they present the training or teaching as something done TO them, rather than FOR them. One can imagine how this would translate into contact with the public. If I follow the letter of the training expectation doing something TO you, rather than FOR you – while I do not break any policies, most members of our community will sense the ‘handling’ going on and will resent it.